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Johnson & Johnson believes that good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, company has aimed to keep people well at every age and every stage of life.


O.B. last years was market leader – established brand with clear audience and usage habits. Rising knowledge on female hygiene and health, increasing purchasing power and changing lifestyle of consumers are some key factors influencing the market growth. To growth even being market leader is a tough challenge.


From 2006 with clear and aligned priorities, focused sales & marketing teams and Vilandra management attention, o.b. share grew from 74,6% in 2016 up to leading share 78,3% in 2020!